Wait. WHAT?! WHATTTTT?! Is this happening?
OH MY GOSH IT IS there’s an actual commercial and all too WHAAAAAAAT IS THIS TRICKERY HOW WAS THIS EVEN APPROVED? HOW WAS THIS IN ANY WAY EVEN APPROVED WITHOUT SOMEONE STEPPING IN AND BEING LIKE, “Oh hey, you know when you say that Dr Pepper isn’t for women? Yeah, that’s sexist. Just a heads up!” That’s what I wanna know. And who was the genius that thought this was a good marketing strategy? Did it just never occur to them that this was incredibly offensive? DID THEY GO TO SCHOOL AT ALL EVER IN THEIR ENTIRE LIVES, BECAUSE THIS PRETTY MUCH BREAKS EVERY GOOD ADVERTISING RULE IN THE BOOK. I mean apart from the fact that this is extreeeeemely offensive, it also is a really insensible way to sell a product that (last time I checked) was not even targeted specifically towards men or women. This isn’t like, tampons or something, this is SODA. EVERYONE DRINKS SODA. WHY would you cut your target audience in HALF by making a statement like this about your product? That is absolutely ridiculous.
Or maybe this is a huge social experiment ahhh and they’re trying to see what people do. HAHA ohhhhh wow I don’t even know what to do except like, not drink Dr Pepper. Which I never did anyway. AJFDL WHAAAT haha ahhhh I just can’t believe this is real.
… not to mention that hideous can design.
It’s actually brilliant in my opinion. It gives guys a sense of being part of something exclusive, it’s only for them, it makes them feel special.
At the same time it makes women curious, “Why isn’t it for me? I better go try this to solve the mystery.” It’s almost reverse psychology, I’d imagine some women saying “Well fuck those guys, I’m going to drink this soda just because it isn’t for me!”.
Thirdly, it causes a stir when someone gets mad about it, free advertising. There wouldn’t be an ad sitting on my tumblr dash if it was some boring “Our soda is super yummy in your tummy” campaign.
It’s not like they’re restricting sales from women, it’s hardly sexist.